For the tenth time in a row PKN ORLEN has been awarded the title of Trusted Brand in the category “Petrol Retailer” in the biggest European consumer survey conducted by the Reader's Digest magazine. The company was also acknowledged as the brand with the best reputation on environmental issues, winning the Certificate for the Most Environmentally-Friendly Brand.
The survey was carried out in 16 European countries (inter alia in Poland, Germany, Spain, Russia and France). The study was conducted in the form of a questionnaire submitted via e-mail. The survey's objective was to find out which brands, institutions and professions are the most trusted. Europeans indicated trusted brands in 33 categories: 20 global brands and 13 local brands. Respondents were asked to nominate brands based on the following criteria: quality, value, image, understanding of consumer needs.
European Golden Trusted Brand for ORLEN means that our brand has received the highest number of votes - 39,4 %, leaving its main competitors far behind. They gained 18,8% and 17,9% percent of the votes, respectively.
„We are glad that the ORLEN brand’s position is systematically increasing. Our clients trust us and appreciate our best efforts to create a modern petrol market brand standing out with its high service standards, extensive product offering and a wide range of non-fuel products” said Leszek Kurnicki, PKN ORLEN’s Executive Director of Marketing and Corporate Communications accepting the Trusted Brand Golden statuette during the award ceremony which took place on May 10th at the Royal Castle in Warsaw.
Fuel stations belonging to ORLEN brand have a high standard. Our fuel stations are distinguished by availability, good location and the guaranteed highest quality of products. At the stations you can also find well-stocked shops and snack bars. The Company periodically controls standards of consumer service ensuring its continuous improvement. There are over 1700 fuel stations in the ORLEN network.
European Trusted Brands is one of Europe’s biggest and wide-ranging consumer surveys. According to organizers this research helps to create detailed characteristics typically of Europe. It also allows us to understand the mood of the public, attitudes and values which can influence our life.