The ORLEN network is ready for EURO 2012
17-04-2012    petrol stations, products & services

The ORLEN Group has launched “Welcome Fans” and “Get the Ball!” campaigns for football fans. During the European Football Championships, customers will have a possibility to pay in foreign currencies on favourable terms. Thanks to new motorway service areas located along the major route, football fans travelling to Poland from Western Europe will be able to enjoy a comfortable break.

The ORLEN Group will turn this summer’s European Football Championships into a unique opportunity to carry out a campaign designed to bring together customers who use the Group’s service stations operating under different brands. As part of the campaign, customers buying fuel in the Czech Republic and Germany from Benzina or Star service stations will receive special prize vouchers, redeemable at 150 selected ORLEN and BLISKA stations in Poland marked with the “Welcome Fans” slogan.

Starting from April 21st, over eleven hundred ORLEN service stations in Poland will take part in the “Get the Ball!” campaign. Their customers will have an opportunity to win a PUMA football and five collector’s edition footballs, designed exclusively for ORLEN. Moreover, key ORLEN service stations will carry a special range of accessories in the Polish national colours, making life easier for fans travelling by car.

“The European Football Championships are a great opportunity to exploit the potential of the ORLEN Group, which operates in four Central European countries, three of which – Poland, Germany and the Czech Republic – are set to experience a significant increase in road traffic in connection with the event. Our “Welcome Fans” campaign spans these three countries. We hope to strengthen ORLEN’s image as a leading business in this part of Europe. Of course, we would also like to win new regular customers,” said Marek Podstawa, Member of PKN ORLEN’s Management Board, Sales.

Currently, all customers can pay in the euro at nearly 300 ORLEN service stations, but ultimately such option will be offered at 480 stations, located along main transit routes, in the cities where matches are taking place, as well as on roads connecting those cities.

“We are well aware that our station network will be a key element of the service system for visitors who will be travelling through Poland during the upcoming football fever. This is why we are determined to ensure additional amenities and a feeling of security to our customers.  Our two newest ORLEN motorway service areas, located along the A2 motorway just 5 km away from the German border, will speak volumes for Polish hospitality and the quality of products and services,” added Mr Podstawa.

Both stations are located at key points of the A2 motorway, which is the main artery between Warsaw and the European road network.   From among 17 other motorway service areas run by PKN ORLEN, the two newly launched sites are the most advanced. They are family-friendly as they have play areas for children and changing tables for babies.  

The Sosna service station at the A2 motorway will be the first stop for football fans travelling from the west where they will be able to have a rest, shop or enjoy a meal, whereas the Gnilec station will be their final stop before leaving Poland. Both stations have large capacities, which will be very convenient for customers given the heavy traffic expected during the Championships. Twelve filling pumps for passenger cars, four LPG dispensers and eight special-purpose filling pumps for lorries and buses will be available.    

The motorway service areas in Gnilec and Sosna will offer a wide variety of non-fuel products and services.  Apart from traditional ORLEN snacks, the refreshment offering will include lunch meals and desserts. The restaurant area can seat as many as 72 customers, who will be able to rest comfortably and regain strength to drive safely on.
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