New Formula for VERVA
Today PKN ORLEN changes the branding for its VERVA fuels with the slogan “New Power Formula” as the Company starts promoting a modified formula of the premium fuels across ORLEN retail network in Poland.
The new graphic elements of refreshed VERVA branding include chequered flag commonly associated with car racing and rallies, the “New Power Formula” slogan strengthening the technological upgrade of the fuels and changed white background for VERVA 98.
The new branding is aimed at strengthening VERVA fuel’s sales and enhancement of the brand as the leading premium fuel in Poland. The change follows from the enhanced visibility of the VERVA brand via sports sponsorship of TV rally and F1 racing broadcasts.
The new branding strengthens advantages of the new additives pack applied to VERVA 98, which ensures reduced deposits collection and increased anti-corrosion durability of the engine’s mechanical parts. In addition, VERVA 98 also prolongs the life of exhaust catalysts and lowers the emission of toxic compounds. In November 2009 VERVA 98 was awarded European Medal by Office of the Committee for European Integration, Business Centre Club and European Economic and Social Committee.
