Alfa Romeo F1 Team ORLEN
PKN ORLEN has been the title sponsor of Formula 1® team Alfa Romeo F1 Team ORLEN since the 2020 season. One of the team members is a Polish racing driver- Robert Kubica, who popularized the competition among Poles and gathered crowds of fans to the weekend broadcasts of Formula 1® races.
The sponsoring of Alfa Romeo F1 Team ORLEN is an essential part of the strategy leading to the expansion of global reach of the ORLEN brand. The cooperation with the team that competes in the most acclaimed racing series in the World is not only our pride, but also an excellent advertising platform for our brand and products, available in over 100 countries on 6 continents.
In 2020, Alfa Romeo F1 Team ORLEN team participated in the official presentation in Warsaw and also in the special edition of the VERVA Street Racing event organized for the 100th anniversary of the historic battle Miracle on the Vistula.
In the 2021 season, at the initiative of PKN ORLEN, the global presentation of the Formula 1 racing car took place in Poland, for the first time ever. The event took place at the biggest stage in Europe, at the Grand Theatre - National Opera in Warsaw. It was globally broadcasted and watched by motorsport fans from all over the world. The drivers of the Alfa Romeo F1 Team ORLEN, including Kimi Räikkönen, Antonio Giovinazzi and Robert Kubica, presented the new model of the racing car, C41.
In the 2022 season, PKN ORLEN will remain as the title sponsor of the Alfa Romeo Racing ORLEN team competing in the world’s most prestigious racing series – Formula 1. Robert Kubica, the only Polish driver in F1 history, will remain in the team. Finland’s Valtteri Bottas and China’s Guanyu Zhou, making his F1 debut, will partner Kubica on the Alfa Romeo F1 Team ORLEN for the 2022 season. The Chinese driver joining the team is an opportunity to strengthen recognition of the ORLEN brand and support the business activities of ORLEN China. The partnership will translate into tangible business results and strengthen global recognition of the ORLEN brand.