No. 7/2002 | 21-01-2002
PKN ORLEN's strategy implementation
PKN ORLEN achieves its objectives despite a difficult year. The company has increased its market share in liquid fuels and completed both savings and profit improvement programmes. Also, the loyalty programmes of FLOTA POLSKA and VITAY have turned out to be huge successes each of them yielding a profit in retail and enhancing customer sentiment. PKN ORLEN has found year 2001 successful in all fields of its operations. The company worked out a long-term strategy for 2001-2010, with key emphasis on the development of the petrochemical plant. It also foresees 20% dividend for its shareholders.