ORLEN as the General Sponsor of Polish football
Under an agreement with the Polish Football Association (PZPN), ORLEN serves as the General Sponsor of Polish football, supporting eleven national teams – including both the men’s and women’s squads – and acting as the Title Sponsor of major competitions such as the Women’s Ekstraliga, the Women’s Polish Cup, the Women’s First League, and the Polish e-Cup.
The ORLEN brand accompanies players and fans during the most important football events. The men’s senior national team has participated in several major international tournaments, including the 2022 FIFA World Cup in Qatar and the 2024 European Championship in Germany. The national youth teams have also achieved notable results – the under-17 men’s team reached the semifinals of the 2023 European Championship, while the under-17 women’s team advanced to the quarterfinals of the 2024 World Cup in the Dominican Republic.
The partnership with PZPN also includes the implementation of ORLEN football programmes focused on supporting and developing children and young people. A key aspect of this partnership is the comprehensive support provided to youth national teams, where future national team players cultivate their skills and talents.
ORLEN also recognises the potential of virtual football as an emerging platform that supports the development of the sport and strengthens brand awareness among hundreds of thousands of players.
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