23.05.2012

We share not only a passion for football

For the first time in history of ORLEN Group, the European Championships played in June this year created an opportunity for marketing campaign integrating Polish, Czech and German customers. The action starts in late May and will cover the company's stations in Germany, the Czech Republic and Poland. How will look like? Customers visiting STAR stations in Germany and Benzina stations in the Czech Republic will receive leaflets with information about ORLEN and Bliska chains of petrol stations, which will include coupons encouraging to visit our stations during their stay in Poland. Leaflet holders will be able to cash promotional coupons on selected ORLEN and Bliska chain stations.

An important part of ORLEN’s action will be a new service introduced for time for Euro 2012 that will allow the choice of transaction currency when making payment by Visa and Mastercard at ORLEN and Bliska petrol stations. Payment in domestic currency will provide foreign customers with not only convenience and transparency of transactions, but also with savings, resulting from the lack of currency conversion fees.