First LOTOS service stations incorporated into the ORLEN network
The ORLEN Group has started rebranding and incorporating LOTOS service stations into its retail network. With the merger of the two companies, the size of the ORLEN Group’s network will increase to more than 1,900 service stations in Poland and almost 1,300 locations in foreign markets. There are already 7 upgraded service stations operating under the ORLEN brand, including in Rybnik, Konin and Turek.
- The merger with Grupa LOTOS has not only placed us among the largest chains in Hungary and Slovakia, but also consolidated our position on the Polish market. In line with our strategy, by 2030 we intend to operate the most advanced network of 3,500 service stations in the region and significantly expand non-fuel sales. Nearly a hundred LOTOS service stations that will be incorporated into the network by January next year will be adapted to our highest standards to fully meet customers’ expectations - said Daniel Obajtek, President of the Management Board of PKN ORLEN.
The ORLEN visual scheme has already been implemented at the newly incorporated service stations and IT systems have been deployed to enable making payments and using fleet cards and the VITAY programme. The non-fuel offering will eventually include products sold at ORLEN’s StopCafe stores.
Service station acquisitions carried out by the ORLEN Group improve its competitive position in Central and Eastern Europe. As part of the remedies implemented in connection with the merger with Grupa LOTOS, the ORLEN Group will acquire from MOL 144 service stations in Hungary and 41 stations in Slovakia in addition to its existing network in those countries. Eventually, all service stations acquired from MOL will be rebranded to operate under the ORLEN brand.
By 2030, the ORLEN Group’s retail offering will be present in at least six markets of Central and Eastern Europe, with 3,500 ORLEN-branded stations. The share of foreign locations in the entire network will rise from the current 37% to 45%.