PGNiG rebranded as ORLEN expands customer benefits
The PGNiG brand is transitioning to ORLEN, while the company formerly operating as PGNiG Obrót Detaliczny is changing its name to myORLEN. Its customers have already gained access to a broad range of benefits and attractive promotions. Brand unification enables the offering of integrated energy services and supports the strategic development of the ORLEN VITAY platform into a super app. In addition, the new operating model will allow for efficient management of energy, gas and fuel services, as well as modern solutions for households and businesses.
The rebranding of PGNiG to ORLEN and the change of the company’s name do not require any action on the part of existing customers. All existing contracts, bank account numbers, payment methods, invoices issued prior to the name change, and contact channels will remain unchanged. Customer Service Offices will continue to operate at their current locations, under the ORLEN brand.
Customers will be able to see the full effects of the changes from 27 January 2026. On the same day, the myorlen.pl website will be launched, bringing together all key information in one place.
Benefits for customers
As part of the PGNiG brand transition to ORLEN, myORLEN customers will be eligible to receive a bonus available via the ORLEN VITAY app.
In addition, from 14 January, customers have already started to benefit from the ORLEN VITAY loyalty programme. These benefits include VITAY points awarded for selected activities, such as opting for e-invoicing, setting up an eBOK (electronic Customer Service Office) account, purchasing gas or non-gas appliances, or granting marketing consents in accordance with the terms and conditions of the promotion.
ORLEN expands its retail offering
Further enhancements are also planned for the ORLEN VITAY app itself, which is being developed into a super app. The platform already integrates services such as Energa Obrót’s eBOK, ORLEN Pay and ORLEN Charge. Its continued development is focused on user convenience and an expanded benefits ecosystem.
“We are building a modern and flexible retail offering that will allow us to focus even more strongly on customers and their everyday needs. The market is evolving rapidly, and customer expectations are rising accordingly. Customers are looking for simple and convenient solutions that deliver savings and tangible benefits. The ORLEN VITAY platform is our response to these expectations, providing a single environment for managing energy, gas and fuel services, as well as modern solutions for households and businesses,” said Marek Balawejder, Member of the ORLEN Management Board for Consumers and Products.
In connection with the change of the company’s name and brand to ORLEN, a wide-ranging information campaign will be launched from 28 January. It will include postal and email communications addressed to customers, as well as activities across television, outdoor advertising and online channels, including social media.
myORLEN sp. z o.o. (formerly PGNiG Obrót Detaliczny sp. z o.o.) has been part of the ORLEN Group for several years. The unification of the company’s name and brand under ORLEN represents a natural stage in its development. Under the ORLEN brand, the Group will offer retail customers energy services through the ORLEN VITAY digital platform.
The ORLEN brand is one of the most recognisable and best-liked Polish brands, with a history spanning more than 25 years. According to the latest IBRiS survey commissioned by the Group, 83% of respondents declare that they like the brand – an increase of 12 percentage points year on year. Moreover, individual customers increasingly associate the ORLEN brand not only with fuel stations, but also with a broad range of energy services.
