New edition of #TheGoodDriver campaign kicks off!
It is the third edition of our #TheGoodDriver campaign. Robert Kubica, his youngest assistants and ORLEN Team members are set to promote defensive driving and encourage compliance with traffic regulations.
Even children know that a #TheGoodDriver always follows traffic rules: never drinks and drives, always gives way to pedestrians at crossings, uses child restraint systems, and never exceeds the speed limit. It is these four responsible driving rules that the athletes participating in the campaign will promote this time.
‘ORLEN is a socially responsible company, and we consider it our responsibility to shape proper driving attitudes and behaviour. Our goal is to improve traffic safety. We want to contribute to reducing the number of road accidents and fatalities in Poland,’ explains Agata Górnicka, Head of the External Relations Office at ORLEN.
Defensive driving rules are promoted by top athletes of the ORLEN Team: racing and rally driver Robert Kubica, rally drivers Kacper Wróblewski and Miko Marczyk, speedway rider Bartosz Zmarzlik, and mountain biker Maja Włoszczowska. As in previous editions of the campaign, the athletes are accompanied by children who play the role of responsible drivers in the advertising spots. The campaign was executed by the External Relations Office in collaboration with the ORLEN Marketing Office.
The third edition of the #TheGoodDriver campaign will run from October 29th to November 14th, with the promotional materials available online and on social media and a dedicated advertising spot run on the radio. In terms of creative content, the campaign was developed and executed by Red8 Advertising.